Welcome!
I’m Karina Frassrand, owner of Throughline. As a certified leadership coach with 25+ years of experience managing communications for mission-driven organizations, I partner with both seasoned and emerging leaders to help them find their true voice, step into their potential, and create lasting impact.
Approach
My approach is a blend of head and heart. I offer thoughtful questions, provide practical tools, and create the space you need to see yourself clearly, identify themes, and find your throughline.
A throughline is the connecting thread—the idea that gives a story its meaning. In leadership, it’s the deeper purpose that links who you are, what you do, and how you lead.​
From there, I help you use these insights to think strategically about your choices and develop a plan to bridge the gap between where you are and where you want to be.
​What guides me in this process is the belief that you already have the answers within you. My role is to help you uncover them so you can move forward with clarity and courage.​
Clients
The most powerful key to escaping the mental boxes we create for ourselves is often a well-timed question. Karina excels as a listener and, even more, as a masterful connector of dots and asker of questions. Each of our sessions left me with a powerful touchstone—often a question—that has helped me unlock a freedom from within and empowered me to step onto my next path with alignment and confidence.
K.L.
I had the distinct pleasure of being one of Karina's early clients. We had six powerful sessions, which have significantly impacted the way I show up as a leader. Through her insightful questions and genuine curiosity about what makes me tick, she helped me put words to my core values and refocus on leading authentically. Through our work together, I finally saw how hard I am on myself and the impact that has on my work and how I show up for my team. Her homework assignments also pushed me to reflect and test theories between sessions. Our time together was invaluable, and I strongly recommend her to anyone who's ready to make a change.
D.P.
After feeling discouraged and unmotivated by a layoff, Karina helped me tap into the passions that originally led me to choose my career path in science and public health. She pushed me out of my comfort zone with meaningful questions and fruitful discussions that not only helped me define my goals and next steps, but also left me feeling hopeful and energized. I approach new opportunities with less anxiety and more confidence and clarity. Her coaching was a “lightbulb” moment that I will carry with me for years to come.
K.M.
My clients are smart, dedicated, and committed to life-long learning. They’re often at an inflection point—stepping into new roles, expanding their influence, or clarifying the kind of leader they want to be.
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Most are scientists, public health professionals, and other mission-driven leaders who bring a deep sense of curiosity and exploration to their work. Some are also pioneers in another sense: the first in their families to go to college or the children of immigrants forging new paths.
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​They come to coaching with questions like:​​
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Am I leading as effectively as I could?
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Am I spending my time on what matters most?
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Why do I feel stuck?
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How can I navigate the self-doubt that holds me back?
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How do I stay true to myself as I navigate change?
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How can I keep from burning out?
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What do I really want—in my career and in my life as a whole?
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What’s next?
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They leave with a better understanding of what truly motivates them, the patterns in how they think and behave, and the hidden beliefs that have held them back. They also leave with a clearer sense of direction, more confidence, and practical habits that help them lead more intentionally.
Interested in a free consultation call?
Let's Connect!